About Maya Sarin: Poet, Author & Brand Strategist
Get to Know Maya Sarin
Maya Sarin Erinjippurath is a poet, author, and brand consultant whose work explores healing, identity, and transformation, shaped by her journey through illness and recovery. Contemplative in nature, her writing often draws on elemental imagery and gentle spiritual inquiry. With a background in marketing in the beauty industry, Maya also collaborates with conscious founders and creative entrepreneurs in wellness to craft thoughtful, resonant brands and stories.
The Story Behind the Work
My work began in a period of stillness I did not choose. During a life-altering illness, my world became quieter and more contained. What once felt certain fell away, and I found myself learning to move through my days with a different kind of attention—slower, more inward, and often uncertain. I began to notice small things: the movement of light, the rhythm of emotion, and subtle shifts in awareness.
As I entered recovery, words arrived in fragments at first—brief lines, reflections, moments of clarity that felt less like answers and more like openings. Over time, those fragments gathered into something more cohesive.
What emerged from that period was Ultraviolet: Meditations on Healing & Transformation, a collection shaped by the experience of moving through illness and the quiet, nonlinear process of healing. The work is rooted in stillness, observation, and a willingness to remain with what is unfolding without needing to resolve it.
I don’t think of this body of work as something I set out to write. It formed slowly, as a byproduct of attention—of learning to listen more closely and trust what reveals itself in that space.
Poetry is a Form of Healing
It’s an invitation to come closer to what we feel and notice. Writing breaks experience into small, attentive moments, allowing us to name what is present and give shape to what is still forming. In that act of naming, something shifts and is released. It is where healing lives, and where language meets the soul.
Why Brand Consulting?
My poetry practice and consulting work are rooted in the same process: uncovering essence. Drawing on experience in marketing and writing for beauty and wellness brands, I work with founders, creative entrepreneurs, and practitioners who are often building from lived experience, deep transformation, and a desire to offer something meaningful. My own understanding of transformation, paired with a poetic sensibility, helps me distill complexity, find emotional clarity, and name the heart of what they do.
Frequently Asked Questions
-
Ultraviolet: Meditations on Healing & Transformation traces a spiritual and emotional journey through illness and recovery. Rooted in stillness and the rhythms of nature, the collection explores healing, awakening, and mindfulness through contemplative, meditative poetry.
-
I share poetry and reflections through my Substack newsletter called Just This, and on Instagram.
-
Yes. I work with emerging beauty and wellness brands, independent founders, and practitioners to develop clear, resonant brand narratives, messaging, and voice.
-
You can stay connected by subscribing to my newsletter for updates on writing, new releases, and offerings, or by following along on Instagram.
-
Narrative architecture is the process of shaping the underlying story of a brand—clarifying its values, voice, positioning, and emotional core. It creates a cohesive foundation that informs how a brand communicates across every touchpoint.
Follow me on Instagram @mayapens
