Narrative Strategy & Content Direction for Beauty & Wellness Brands

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Building a Coherent Narrative

Most brands know what they’re creating, but may struggle to articulate why it matters or how it all fits together. The result is content that feels scattered, inconsistent, or hard to sustain. I help founders & brands clarify their voice, shape narrative, and build a body of work that feels cohesive, intentional, and true.

Who I Work With

I work with founders, creative entrepreneurs, and practioners who are building something thoughtful and long-term—often through writing, publishing, or personal platforms. You might be developing a Substack, shaping a body of ideas, or refining how your work shows up across channels. This is a good fit if you care about depth, voice, and coherence, and want your work to feel as meaningful as it is clear.

How We Can Work Together

Narrative Architecture

I shape the foundation of your brand’s story—clarifying your values, voice, positioning, and key messages—then translate it into a coherent narrative system to be applied across channels and touchpoints.

Editorial Strategy

I define what you publish, why it matters, and how it shows up across platforms, including content themes, formats, cadence, and channel roles.

Select ghostwriting or copy projects

I take on a limited number of writing projects for clients who want thoughtful, voice-aligned essays, newsletters, or brand copy crafted on their behalf.

Get in Touch

My Approach

Discovery: We start by clarifying your goals, audience, and scope through a short questionnaire and a kickoff call, resulting in a focused project brief that guides the work.

Strategy: I translate those insights into a clear direction, shaping a thoughtful roadmap with creative direction, key recommendations, and a working timeline so you know exactly where we’re headed.

Implementation: I bring the work to life through drafts, concepts, and revisions, sharing progress along the way and refining until we arrive at a strong, final set of assets.

Handoff: You receive polished, ready-to-use files along with any supporting notes or guidance, so you can confidently carry the work forward.

Testimonials

"Working with Maya felt like being deeply seen as both a founder and a human. She has a rare ability to translate what’s intuitive, emotional, and sometimes hard to articulate into clear, resonant language. Her understanding of the beauty industry, combined with genuine compassion and care, resulted in copy that felt grounded and true. She is a true partner for founders and brands who would like their vision translated into language that feels authentic and human." —Catherine Collins, Founder, Constellar
"Working with Maya feels effortless because she truly listens. She asks thoughtful questions, takes her time to understand, and never rushes to create. She is friendly, approachable, and patient; yet she brings strategy, heart, and imagination to every story. She turns ideas into something human, smart, and unforgettable." —Akshay Talati, Chief Innovation Officer, Supergoop
"I really love your Linkedin posts: clean, interesting, insightful. You really are a writer/poet!" — Brook Ray Demko, Founder, BR Consulting
"I love when your posts pop up, I know it's going to be something good." — Samantha Storey, Founder, Essayem Creative

Frequently Asked Questions

Yes—when there is a real commitment to investing in the brand early on. I typically work with growing beauty and wellness brands, founders, and practitioners who have moved beyond testing the waters and are ready for the next level, with the narrative and strategic infrastructure to support it.

I offer both. Some clients come to me for focused, project-based work such as brand positioning or messaging, while others prefer ongoing collaboration to support evolving needs over time.

In practice, narrative architecture is about shaping the foundation of your brand’s story. It includes clarifying your values, voice, positioning, and key messages so everything feels cohesive and aligned. It’s a process of distilling what you do and why it matters into language that resonates, while also identifying the platforms, channels, and touchpoints best suited to your brand’s growth.

You can reach out through the contact form or send a note with a bit about your work, your approximate budget, and what you’re looking for. From there, we can set up an initial conversation to see if we’re aligned and how I can best support you.

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Let’s Connect

If you’re creating something close to your heart in beauty or wellness and want the language around it to reflect that, I’d love to hear about it.